10 Ideas for Businesses to Make Money in the Metaverse


“The Metaverse” is a popular topic these days, but there are many interpretations of what it actually means. In fact, some people may not even clearly understand it. You need great ideas to make money and you can really make money in the Metaverse!

The term “Metaverse” was originally introduced in a novel called Snow Crash by Neal Stephenson back in 1992. What exactly is the Metaverse? How can businesses make money on the Metaverse? In this Cryptopolitan guide, we will answer both questions.

1 What is the Metaverse?
2 Overview of the Metaverse Economy
3 Ideas for Businesses to Make Money in the Metaverse

3.1 Developing Virtual Real Estate
3.2 Starting Virtual Fashion
3.3 Virtual Advertising Agency and Marketing
3.4 Hosting Virtual Events
3.5 Virtual Education and Training
3.6 Virtual Gaming and Esports
3.7 Virtual Health and Wellness
3.8 E-commerce and Shopping
3.9 Tourism Agency in Metaverse
3.10 Virtual Offices
4 Conclusion

What is the Metaverse?

Due to the COVID-19 pandemic, more people shifted to online schooling and remote work. This led to people generally becoming aware of the possibilities of virtual environments. Since then, developers have been looking for ways to make online interactions feel more engaging and realistic, resulting in increased interest in the metaverse.

The term metaverse combines “meta,” meaning beyond, with “verse,” which means the universe. It is a virtual world that allows users to interact with each other, explore environments, and build different virtual experiences. It’s a shared space that transcends geographical boundaries. You can find various platforms inside it, each offering unique virtual experiences, all interconnected into a single, expansive universe. Some popular examples of the metaverse include Decentraland, Sandbox, and Otherside by Yuga Labs.

There are various ways to access the metaverse. Technologies that can connect us with the metaverse can include VR headsets, computers, smartphones, and tablets. This will allow users from different corners of the world to participate in a collective online experience via the Internet.

Overview of the Metaverse Economy

In general, there are two types of platforms in the metaverse. One type is focused on using non-fungible tokens (NFTs) and cryptocurrencies to build blockchain-based startups. The other type, like Decentraland and The Sandbox, allows people to purchase virtual land and customize their own virtual environments. The second group refers to the metaverse as a term to describe virtual worlds that people use for both business and personal purposes.

To purchase or trade virtual assets on blockchain-based platforms like Decentraland or The Sandbox, users must use native ERC-721 tokens of these platforms. In Decentraland, users have various ways to earn money, including trading NFT artworks, selling tickets for virtual shows, concerts, or trading appreciated land.

Such examples show that the metaverse has given birth to a new type of economy, where digital assets and services hold significant value. Blockchain technology exists at the core of the Metaverse, as it provides a secure and transparent means of conducting transactions and establishing digital ownership.

Let’s take a look at the main components of the metaverse economy.

  • Virtual Goods and Services: In the metaverse, virtual goods and services are becoming increasingly valuable. Digital fashion, for example, has emerged as a booming industry, with virtual clothing items being designed, sold, and worn by avatars in the metaverse. Virtual art galleries and museums showcase digital artwork, while concerts and performances can also be hosted in virtual venues.
  • Digital Real Estate: Another thriving sector within the metaverse economy is digital real estate. Virtual land can be bought, and sold. Digital property owners can then develop their land, creating virtual experiences, or leasing the space to others for various purposes, such as running businesses or event venues.
  • Advertising: Advertising has also found its place in the metaverse, with brands capitalizing on the growing number of users to promote their products and services. Brands can create unique and memorable experiences through Innovative marketing strategies catering to the immersive nature of the metaverse.
  • Cryptocurrencies and NFTs: At the heart of the metaverse economy lies the use of cryptocurrencies and non-fungible tokens (NFTs). Cryptocurrencies, such as Ethereum, can be used as a means of exchange for virtual goods and services, while NFTs provide a means of verifying digital ownership. This makes it possible to buy, sell, and trade unique digital assets.

Ideas for Businesses to Make Money in the Metaverse

As the metaverse continues to gain traction and captivate the imagination of people worldwide, it offers an unprecedented opportunity for businesses to make money in this digital landscape.

Let’s explore various innovative money-generating ideas that entrepreneurs and businesses can implement in the metaverse.

Developing Virtual Real Estate

Capitalizing on the growing demand for virtual land, entrepreneurs can purchase, develop, and rent or sell virtual properties. Prime virtual locations can yield significant returns on investment, and innovative development can increase the property’s appeal and value. Businesses can also design and develop virtual worlds and environments catering to specific themes that attract users and generate revenue through entrance fees or in-world purchases.

Starting Virtual Fashion

The metaverse has opened new opportunities in the fashion industry, with digital clothing and accessories gaining popularity. Designers can create customizable digital fashion items catering to various styles and preferences, enabling users to express their individuality through their avatars. Businesses can also design and sell avatar accessories such as jewelry, wearable tech, and even virtual pets, enhancing the user’s metaverse experience and providing additional customization options for avatars.

Virtual Advertising Agency and Marketing

developThe growing user base in the metaverse offers unique advertising opportunities. Businesses can create virtual advertising agencies specializing in promoting products and services within the metaverse, utilizing immersive and interactive marketing techniques to engage users. Virtual advertising can evolve to provide customized marketing campaigns for clients targeting specific virtual demographics, maximizing advertising effectiveness, and delivering tailored experiences for Metaverse users.

Hosting Virtual Events

The metaverse has redefined entertainment, allowing artists and performers to host virtual concerts and events. Entrepreneurs can create businesses specializing in organizing, promoting, and hosting virtual events, offering immersive experiences for fans worldwide. Furthermore, businesses can create unique virtual experiences and attractions catering to various interests and preferences. Examples include events in settings like virtual theme parks, escape rooms, and guided tours of virtual worlds.

Virtual Education and Training

The metaverse offers endless possibilities for education and training. Businesses can create and sell educational services within the metaverse, allowing students to learn in immersive, interactive environments that enhance comprehension and retention. Companies can also develop virtual training and skill development programs allowing developers to create realistic simulations and role-playing scenarios, Beneficiaries include industries such as healthcare, aviation, and manufacturing where practical training is crucial.

Virtual Gaming and Esports

The gaming industry will be at the forefront of the metaverse. Businesses can create and monetize virtual games and competitions in the metaverse. These unique gaming experiences can cater to various interests and skill levels, and generate revenue through purchases or entry fees. In addition to development, businesses can also manufacture and sell metaverse-compatible gaming peripherals and accessories inside the metaverse. These items can then be delivered by post in the real world.

Virtual Health and Wellness

Entrepreneurs can tap into the health and wellness market within the metaverse by offering virtual fitness classes, meditation sessions, and wellness retreats. Along with that, businesses can develop virtual tools and applications that promote healthy habits and track user progress, providing a comprehensive approach to well-being in the digital realm.

E-commerce and Shopping

The metaverse has opened new avenues for e-commerce, with virtual stores and marketplaces becoming increasingly popular. Businesses can establish online shops within the metaverse, selling virtual goods, services, or even physical products that can be delivered in the real world. This innovative approach to retail offers customers an immersive shopping experience, blending the digital and physical realms.

Tourism Agency in Metaverse

Entrepreneurs can establish tourism agencies within the metaverse, offering guided tours and curated experiences across various virtual worlds. By providing expert knowledge and tailored itineraries, these agencies can help users discover and explore new destinations within the metaverse, making the most of their virtual adventures.

Virtual Offices

The metaverse offers unique opportunities for remote work and collaboration. Entrepreneurs can develop virtual office spaces that cater to businesses and remote workers, providing a shared environment where users can collaborate, network, and conduct meetings. These virtual offices can be equipped with state-of-the-art tools and applications that facilitate communication, project management, and productivity, enhancing the remote work experience for users. Businesses can also purchase lands, develop virtual offices, and rent them out.


As the Metaverse continues to develop, businesses that adapt and innovate will be best positioned to reap the rewards of this digital revolution. The ten ideas for businesses to make money in the metaverse outlined in this article showcase the diverse opportunities available for entrepreneurs who are willing to embrace the potential of this new frontier.

By leveraging the unique aspects of the metaverse, businesses can create innovative products and services that cater to the needs and preferences of its growing user base, tapping into new markets and revenue streams, and shaping the future of the digital landscape.