Why Sky Mavis is Pinning Hopes on Apple App Store Launch


Sky Mavis’s Axie Infinity has launched its latest Web3 game on the Apple app store in a move that could prove to be a lifeline as the firm struggles with declining active players.

The Web3 Play-to-Earn (P2E) ecosystem suffered a setback with the bear market in 2022. As earnings decreased with declining prices, players abandoned the P2E games.

Sky Mavis Pinning Hopes on Apple

Sky Mavis announced that Axie Infinity: Origins is now available on Apple’s app store. With the launch, the company might get additional visibility from the store users and thus potentially onboard new users to the Web3 game ecosystem.

According to data from Activeplayer.io, the average monthly users for Sky Mavis’ Axie Infinity peaked at 2.7 million in January 2022.

After peaking, the metric has been constantly declining except in September 2022, when it gained 30,000 players compared to the previous month.

In the last 30 days, the average number of monthly players stood at 379,672, down by more than 85% from its peak.

Source: Activeplayer.io

Axie Infinity supporters believe that the integration with iOS might onboard millions of new users. A Twitter user wrote, “No better way to adopt millions of users than integrating with smartphones!.”

Aleksander Leonard Larsen, the Chief Operating Officer of Sky Mavis, told BeInCrypto that they plan to take crypto gaming by storm with Axie Infinity: Origins.

Initially, the Web3 game will only be available in Argentina, Colombia, Peru, Mexico, Venezuela, Indonesia, Malaysia, and Vietnam.

AXS Price Action

After the announcement, the AXS token pumped almost 25% to $8.5. But as of writing, the token is trading at $7.34, down from its daily high by more than 13%.

It took rejection from a daily trend line connecting lower highs from January 2023. Check out our AXS on-chain analysis here.

AXS/USDT Binance. Source: TradingView