Biden’s team is leaning into this culture war staple

Presidential campaigns often are waged on whether or not the country is ready to “turn the page.” President Joe Biden wants his reelection bid to hinge on whether or not there is a page to turn.

The president’s team has made the issue of book banning a surprisingly central element of his campaign’s opening salvos. He referred to GOP efforts to restrict curriculum — Toni Morrison’s “The Bluest Eye” was the third most banned title in America last year — in his first two campaign videos. He presents himself in each video as the defender of the country’s core values, a bulwark against an extreme Republican Party rolling back America’s freedoms.

The campaign’s first TV ad, a 90-second spot running in seven states over the next two weeks as part of a seven-figure buy, warns Republicans “seek to overturn elections, ban books and eliminate a woman’s right to choose.” Biden followed up with a tweet hitting “MAGA extremists … telling you what books should be in your kids’ schools.” That followed the explicit reference to book bans in Biden’s launch announcement video Tuesday.