Top Dem super PAC starts Biden ad blitz, pledges $75 million campaign effort


A top Democratic super PAC will launch a six-figure digital advertising blitz in six battleground states on Wednesday, a day after President Joe Biden kicked off his 2024 reelection campaign.

Priorities USA, according to plans first shared with POLITICO, will also announce its overall investment target of $75 million for the 2024 presidential cycle — $5 million more than its 2020 target. The group will use the money to reach voters in key battleground states including Arizona, Georgia, Michigan, Nevada, Pennsylvania and Wisconsin.

Most of the money will be used for online advertising, but the super PAC will also direct funds toward training Democratic organizers on digital campaign skills, its fellowship program and also its voting rights push, as the group continues to invest in voter protection litigation before the next election.